Copy Guidance Blog

Because templates and best practices only get you so far.

How To Start A Copywriting Side Hustle [Beginner’s Guide]

This article is designed to help you get on the right path toward launching your very own copywriting side hustle. From understanding the basics of copywriting

Case Studies

How ‘Crap’ Increased Email Opt-ins by 108% [case study]

A/B TEST CASE STUDY SUMMARY Website: A wilderness camping and backpacking blog called Slick & Twisted Trails.Offer: Gear checklist and instructional videoHypothesis validated: Using unexpected language

Case Studies

Beyond The Buzzword: How To Get More Leads with ‘Authentic’ Marketing

People crave authenticity. Now more than ever. Because with all the online ‘noise’ we’re hit with every day, folks now instinctively tune out anything they see

Case Studies

How A Shift In Tone Helped Kiva Re-Engage 32% More Lenders [case study]

I can’t remember where she lived. Or how she made a living. But I do remember how funding my first Kiva loan (to a woman in