Strategy

B2B Mascots: The most powerful branding tactic your CEO won’t ever approve

Marketer: “You know what’ll REALLY drive brand awareness of our Spatial Analytics Software?” CEO: “What’s that?” Marketer: “A purple salamander named Dennis who drives a Humvee.”

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Case Studies, Tips & Tactics

How To Stand Out Using The Spitball Method [3 mini case studies]

Most marketers know an effective message needs to “stand out” — but how do you bust through the marketing noise, exactly?Plenty of opinions on social media

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Case Studies

How Focused Messaging Helped An AI Startup Grow by 250% [case study]

Updated: April, 2025 — see the latest copy revision as Meera narrowed its copy on a single use case. Messaging is always evolving!Meera’s Homepage EvolutionThe startup:

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Strategy

What Is A Conative Messaging Strategy? (and When To Use One)

When you get into the bustling world of advertising and marketing, you'll quickly find that it is teeming with techniques, terminologies, and tactics. All of which

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