Case Studies

How Focused Messaging Helped An AI Startup Grow by 250% [case study]

Meera’s Homepage EvolutionThe startup: Founded in 2022, Meera is a text messaging platform for sales teams. It uses conversational AI to tackle the most tedious lead

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Strategy

What Is A Conative Messaging Strategy? (and When To Use One)

When you get into the bustling world of advertising and marketing, you'll quickly find that it is teeming with techniques, terminologies, and tactics. All of which

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Strategy

A Messaging Hierarchy Framework You’ll Actually Use [includes Template]

Imagine building a towering skyscraper without a blueprint. Sounds impossible, right? That's exactly what it's like trying to write effective copy without a messaging hierarchy. This

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Tips & Tactics

7 Tech Copywriting Errors That Hurt Sales & Make Baby Penguins Cry

Startup founders. SaaS marketers. B2B software builders.No matter what type of technology field you play in, chances are the words on your website aren't pulling in

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