Why trust my advice on copy
& messaging?
Let's look at the evidence:
Dustin Walker
Owner of copyguide.co
A court-inspired rundown of my qualifications:
EXHIBIT A: Quantifiable Results
All from improving the words — that's all I changed!
(but I also did a crapload of research to get these A/B tested wins)
EXHIBIT B: Experience
The number of years I slaved away as a newspaper journalist. This experience helped me refine my research and management skills (I ran a couple small newsrooms).
The year I started as a
full-time copywriter. Since then I co-managed a small marketing agency and helped dozens of startups build their brands.
The number of mystery & crime fiction stories I've published. Working with book editors gave me a deeper understanding of storytelling and writing in general.
I've also written for top marketing blogs like:
EXHIBIT C: Client testimonials
"Whaaaaat? No rambling story about how you always loved writing since you could pick up a pen or whatever?"
Nah, I think the 'exhibits' listed above are enough. And to be honest, most people's 'about page' stories are boring AF anyway. But if you'd like to read a quick childhood anecdote, here's one for you...
My Dad let me watch the horror movie Pet Cemetary at age 8. Scared the shit out of me. So much so, that I felt an urgent need to tell every one of my friends at school about it. Of course, their parents wouldn't ever let them watch an R-rated flick like that (cowards;).
I remember a little crowd of children sitting cross legged around me — their eyes stretched wide and mouths hanging open — as I described the most terrifying scenes from the show. They were quiet. They were captivated. And they were my first-ever audience.
I'm pretty sure that day gave me the storytelling bug — and likely contributed to months of nightmares. So, thanks Dad!
Still here? Maybe we
should connect.
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