Why trust my advice on copy
& messaging?
Let's look at the evidence:
Dustin Walker
Owner of copyguide.co
A court-inspired rundown of my qualifications:
EXHIBIT A: Quantifiable Results
All from improving the words — that's all I changed!
(but I also did a crapload of research to get these A/B tested wins)
EXHIBIT B: Experience
The number of years I slaved away as a newspaper journalist. This experience helped me refine my research and management skills (I ran a couple small newsrooms).
The year I started as a
full-time copywriter. Since then I co-managed a small marketing agency and helped dozens of startups build their brands.
The number of mystery & crime fiction stories I've published. Working with book editors gave me a deeper understanding of storytelling and writing in general.
I've also written for top marketing blogs like:
EXHIBIT C: Client testimonials
Dustin's impact on our business over our 8-year collaboration was transformative. His expertise in B2B copywriting and messaging strategy consistently delivered tangible results, including increased conversion rates, higher average order value, and overall revenue growth.
John Procopio
Director of Marketing,
Palo Alto Software / LivePlan
Dustin has given me incredibly valuable, high quality, in-depth feedback on my work and his coaching and insights have helped me hone my techniques and writing style. In fact, he's probably one of the people I've learned the most from in my copywriting career.
Kelly Dunning
Expert Marketing Copywriter with 14 years of experience
Dustin's work helped guide our AI startup, Meera, to early success. He figured out our initial positioning and messaging, determined which audiences to focus on first and played a key role in developing an effective go to market strategy.
Vivek Zaveri
Founder & CEO of Meera.ai
The research Dustin did into who our customers are was probably the biggest breakthrough I’ve had in understanding our customers in ten years.
Bob Kaufman
Owner of Alaska.org
Super insightful and gave me some actionable advice. Highly recommend getting Dustin's two cents on a landing page or funnel.
Ayhan Isaacs
Head of Global Growth Founder Institute
Dustin really helped us think through some copy ideas we had been tossing around and simplified the choices via some great insights. We were overcomplicating it and needed the clarity he brought as an outsider.
Eric Hinson
CEO of Explainify
Dustin is an absolute genius when it comes to headlines and brand messaging, and I couldn't recommend him more highly.
If you're looking to create the right messaging and headlines for your website or brand, Dustin is the man.
Joe Trewick
Founder of GrubSEO
Quick understanding. No bullshit.
Jonathan Weizman
CEO of Roomchecking.com
"When I hired Dustin to help me with the messaging on my website, that is when I truly realized the messaging gold Dustin brings to the table. He helped me assess my market and my unique talents to create messaging that was on point and packed a punch."
Denise Rawlins
Owner of VividSpark Graphic Design Agency
"Whaaaaat? No rambling story about how you always loved writing since you could pick up a pen or whatever?"
Nah, I think the 'exhibits' listed above are enough. And to be honest, most people's 'about page' stories are boring AF anyway. But if you'd like to read a quick childhood anecdote, here's one for you...
My Dad let me watch the horror movie Pet Cemetary at age 8. Scared the shit out of me. So much so, that I felt an urgent need to tell every one of my friends at school about it. Of course, their parents wouldn't ever let them watch an R-rated flick like that (cowards;).
I remember a little crowd of children sitting cross legged around me — their eyes stretched wide and mouths hanging open — as I described the most terrifying scenes from the show. They were quiet. They were captivated. And they were my first-ever audience.
I'm pretty sure that day gave me the storytelling bug — and likely contributed to months of nightmares. So, thanks Dad!
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