Why trust my advice on copy
& messaging?

Let's look at the evidence:

Dustin Walker
Owner of copyguide.co

Dustin Walker Owner of Copyguide.co
A court-inspired rundown of my qualifications:

EXHIBIT A: Quantifiable Results

All from improving the words — that's all I changed! 

(but I also did a crapload of research to get these A/B tested wins) 

Kiva Logo

32% increase in engaged lenders after revising their re-engagement emails.

LivePlan Logo

16% increase in direct revenue from changing just 22 words on the homepage. 

108% increase in subscribers after revising opt-in form copy.

EXHIBIT B: Experience

Customers served!

1

Years of experience

The number of years I slaved away as a newspaper journalist. This experience helped me refine my research and management skills (I ran a couple small newsrooms). 

Customers served!

1

Years of experience

The year I started as a
full-time copywriter. Since then I co-managed a small marketing agency and helped dozens of startups build their brands. 

Customers served!

1

Years of experience

The number of mystery & crime fiction stories I've published. Working with book editors gave me a deeper understanding of storytelling and writing in general.


I've also written for top marketing blogs like:

EXHIBIT C: Client testimonials

Dustin is the secret weapon in our marketing toolkit. Whether it be conversion optimization, copywriting, or user persona research work, Dustin's deliverables drive positive, bottom-line results.

John Procopio

John Procopio

Director of Marketing,
Palo Alto Software / LivePlan

The research Dustin did into who our customers are was probably the biggest breakthrough I’ve had in understanding our customers in ten years.

Bob Kaufman

Bob Kaufman

Owner of Alaska.org

Super insightful and gave me some actionable advice. Highly recommend getting Dustin's two cents on a landing page or funnel.

Ayhan Isaacs

Ayhan Isaacs

Head of Global Growth, Founder Institute

"Whaaaaat? No rambling story about how you always loved writing since you could pick up a pen or whatever?"

Nah, I think the 'exhibits' listed above are enough. And to be honest, most people's 'about page' stories are boring AF anyway. But if you'd like to read a quick childhood anecdote, here's one for you...

My Dad let me watch the horror movie Pet Cemetary at age 8. Scared the shit out of me. So much so, that I felt an urgent need to tell every one of my friends at school about it. Of course, their parents wouldn't ever let them watch an R-rated flick like that (cowards;).

I remember a little crowd of children sitting cross legged around me — their eyes stretched wide and mouths hanging open — as I described the most terrifying scenes from the show. They were quiet. They were captivated. And they were my first-ever audience.

I'm pretty sure that day gave me the storytelling bug — and likely contributed to months of nightmares. So, thanks Dad!

Still here? Maybe we
should connect.

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