We've entered an era of
Marketing Conformity
AI has made it irresistibly easy for marketers to create mediocre content at scale.
The same templates
are used everywhere
Think of all the headlines that start with 'The ultimate guide to' or 'The easiest way to.'
'Best practices' are
followed blindly
Just because it worked for one ICP in one situation, doesn't mean it'll work for you.
Copycat culture
is rampant
Many SaaS and B2B websites all say the exact same thing for this reason.
And as a result,
many SaaS &
B2B brands
look and sound
the same
With more startups launching and ad spend increasing, the world has become
saturated with vanilla content.
Most companies will be lost in the crowd.
Those that focus on standing out
have a massive opportunity for growth
"Everyone is worried about sameness. I'm grateful for it. When you stand in front of a waterfall of gray, instead of a trickle, it's a lot easier to stand out by merely shining a slightly different color."
Jay Acunzo
Marketing expert and author of Break The Wheel.
The fatal issue is that logic always gets you to exactly the same place as your competitors. Our mantra is ‘Test counterintuitive things, because no one else ever does.’
Rory Sutherland
Vice Chairman of Ogilvy
But anyone can stand out by being weird…
Tactics like click-bait content and trending memes might boost vanity metrics, but it won't generate revenue.
You need a process for creating messaging
that gets the attention of your perfect-fit customers
One based on empathy, psychology and taking calculated risks.
Know your customers
Know your competitors
Know what messages to test
CopyGuide helps marketers create messaging & copy
that fights conformity and drives growth
Here are 3 ways I can help:
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