The Messaging Strategist
for SaaS & B2B tech companies
Woo your best-fit customers with research-backed messaging, copywriting and product positioning.
Just a few B2B companies I've worked with:
Explaining your unique value
to customers is no easy feat
What audience or ICP should you focus on?
What features or value propositions should you emphasize?
Why should buyers pick your solution over competitors?
I uncover what makes your offer remarkably different...
...then craft messaging that attracts your best-fit customers.
I've refined my messaging process
over 10+ years of working with clients
And unlike other messaging strategists, my work delivers measurable results.
1) It starts with a deep-dive
Most marketers skimp on customer research — that's why so many tech websites sound generic and dull.
But I do a boatload of interviews, surveys and competitive analysis to gain an almost-ridiculous amount of insight into:
2) Then messaging
& positioning
I take all that juicy research and use it to create a messaging guide for your business. You'll get:
3) And finally...copywriting
Skip step 1 and 2 and your words will never resonate. Ever.
My copywriting is based on customer data, which means it's most likely to drive sales. Depending on your goals, my team and I can provide:
Let's see if it makes
sense to work together
'He helped guide our startup to success'
"Dustin's work helped guide our AI startup, Meera, to early success. He figured out our initial positioning and messaging, determined which audiences to focus on first and played a key role in developing an effective go to market strategy. Meera grew 250% in 2023 and we anticipate even more success in the future."
VIvek Zaveri
Founder & CEO of Meera.ai
FAQ
You have questions, I have answers
Fair question! A messaging strategist figures out what to say to a particular audience and when to say it. Much of this is determined by your audience’s level of awareness.
For example: let’s say someone wants to improve their writing skills, but doesn’t know how to do it. That audience would be ‘problem aware’ and would resonate with one type of messaging.
But let’s say this same person has determined they want to take a writing course and begins searching for different online programs. Now, this person is ‘solution aware’ and needs to hear a completely different message in order to make a purchase. Make sense?
That’s not even getting into positioning and personas/ICPs. Yeah, it’s a tricky topic.
Nope, but they work wonderfully together. Messaging strategy focuses on determining exactly what you need to say. For example, research may show that your best-fit customers are motivated by a desire to be more productive. But exactly how you communicate that ‘productivity’ message is where a copywriter comes in (I do both, btw).
Maybe. My work tends to focus more on messaging and positioning these days, but I do take on a limited number of copywriting jobs as well. But if I’m not available, I can connect you with a rockstar conversion copywriter who is.
Sometimes it can. Often during the research phase, I’ll discover a new ideal customer profile (ICP) for my client or refine their existing ones. This ensures the business has the right foundation to base its messaging on.
It depends on the scope of the project. But typically, your deliverables for a messaging project will include:
- a research summary outlining customer insights and positioning recommendations
- A messaging hierarchy that your team can use to determine what to say and how to say it and
- samples and examples of copy based on my messaging recommendations.
You sure can! There are two ways to get my advice on your website copy:
- Order a website copy audit.
- Book a 30-minute messaging Q&A session with me here (all proceeds go to help fight climate change).
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