Tips & Tactics

How to Test Your Startup’s Website Messaging With Low-Cost Research Tools 

After 7,200(ish) iterations and hours of co-founder debate, your team has finally landed on website messaging you agree will resonate.You’re about to publish your carefully-crafted copy,

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Strategy

B2B Mascots: The most powerful branding tactic your CEO won’t ever approve

Marketer: “You know what’ll REALLY drive brand awareness of our Spatial Analytics Software?” CEO: “What’s that?” Marketer: “A purple salamander named Dennis who drives a Humvee.”

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Case Studies, Tips & Tactics

How To Stand Out Using The Spitball Method [3 mini case studies]

Most marketers know an effective message needs to “stand out” — but how do you bust through the marketing noise, exactly?Plenty of opinions on social media

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Case Studies

How Focused Messaging Helped An AI Startup Grow by 250% [case study]

Updated: April, 2025 — see the latest copy revision as Meera narrowed its copy on a single use case. Messaging is always evolving!Meera’s Homepage EvolutionThe startup:

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