Strategy

Why Hiring A Small Business Copywriter Is Often A Mistake (And What To Do Instead)

The vast majority of small businesses shouldn’t hire a copywriter. There, I said it. No regrets.Now, you might be wondering: ‘Hey, aren’t you a copywriter, Dustin?

Read More

Tips & Tactics

5 ‘Juicy’ Copywriting Tips From Cosmo Kramer

(this article was originally published on the Crazy Egg blog in 2017)There’s a scene in Seinfeld where Kramer dabbles in copywriting.Do you remember it?Jerry’s trying to

Read More

Tips & Tactics

Do Question Headlines Work? Only In 2 Situations…

Do question headlines work? Should you use 'em in your website copy? That depends. Questions do have the power to suck in an audience — there’s

Read More

Case Studies

How Changing 22 Words Upped Sales By 16% [case study]

2024 UPDATE:Read to the end of this case study for a twist! Remember, copywriting and messaging is an iterative and constantly evolving process.A/B TEST CASE STUDY

Read More