Copy Strategy: 7 Unskippable Steps For Copywriting Success

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Think you need a copy strategy?

Damn right you do!

Because if you start writing copy without first developing a data-driven plan, your words will be less effective than a Blackberry in 2022 (too soon?).

This guide will show you how to create a complete copywriting strategy that’ll help you:

Turn traffic into leads.

Leads into customers.

Customers into happy, adoring fans.

Let’s do this!


About the author, Dustin Walker

Since 2013, Dustin has been helping brands stand out with messaging that strikes like a spitball at a cocktail party (too gross?). His work has delivered measurable results for Kiva, LivePlan, HotelTonight and far too many startups to count. He owns CopyGuide. Pester him on Linkedin.

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