The startup marketing consultant
that helps founders
win on messaging

You're in learning mode right now. And when it comes to marketing and messaging, a startup marketing consultant can help you avoid mistakes and accelerate your path to finding product-market fit. Here are a few examples:

Narrow down who your minimum viable audience might be
What is the smallest target group of customers that could still provide enough revenue opportunities to grow your business?

You might not be able to answer this right away, but you should be working toward this goal. Go too broad, and your messaging will be generic and forgettable. Go too narrow too early, and you may not have done enough research to identify your best-fit audience.

I can help you clarify who your initial audience might be and provide a plan for further research.

Determine which channel to focus on first
Once you have a basic understanding of who your best customers might be, you'll need to figure out which channel is the best way to connect with them.

Unless you have significant funding, it's typically best to focus on making just one channel work at first. This helps you minimize expenses and learn faster.

I can help you think through your marketing options based on my experience as a startup fractional CMO, so you won't waste time and money on irrelevant channels.

Clarify your startup's story and unique value
You have a vision—a plan to create something that solves real problems and will make the world a better place.

But you may struggle to articulate your story in a way that resonates with others. Why?

Because you're too close to your product. This is known as the "curse of knowledge"—a cognitive bias where we assume that others know as much as we do. It often makes it difficult for technical founders to effectively communicate their solution.

I can help you craft an early strategic narrative for your startup, ensuring your messaging is clear, compelling, and makes your customers say "tell me more." I can also help you refine your investor pitch, demonstrating how you're solving a problem that will become even more critical in the future.

Don't take on too much! I've seen many startups struggle because they tried chasing every customer segment or using every marketing channel. Chatting with me can help you:

Understand which segments to focus on
It takes a lot of effort to fully understand the problems of a single ICP (Ideal Customer Profile) or persona. At this stage, you should focus on learning about just one or two segments. Any more than that, and your resources will be spread too thin.

I can help you determine which ICPs your startup should prioritize and how to reach them.

Position your startup so its value is clear
Are you confident you're in the right product category? Do you know what your competitive alternatives are? Do you have a process for testing and refining your positioning?

I'll guide you through the process of establishing an initial positioning for your startup, so your unique value is clear to prospective customers.

Craft a strategic narrative to base your brand on
Your unique perspective on solving a problem is your superpower. By sharing your point of view with your audience, you'll build trust and establish your startup as an authority.

I'll help you create a brand narrative that resonates with your ideal customers.

Getting an objective, expert opinion on your messaging and positioning can accelerate growth. I've helped over 50 startups gain clarity on their marketing with just a 1-hour consulting call.

>>Refine your messaging strategy
Your messaging needs to evolve as your product and market change. New competition, technological advancements, and shifting buyer preferences should all be factored in when updating your positioning and messaging.

I'll help you think through potential adjustments to your positioning, ensuring your value is clear to your best-fit customers.

>>Examine your product category
The product category you place your startup in will significantly impact your future success. Over time, you might find that you're no longer in the same category you started in.

A quick chat with me can help you determine if you need to shift to a different product category to make your startup’s value more apparent.

>>Revise your copy so it resonates
Maybe you've recently updated your positioning and have a clear understanding of how to communicate your value. But does your website copy reflect these changes?

I'll provide quick feedback on your core headlines, so you can be confident that your strongest message is front and center.