Because B2B
copywriting is f*cking tough

Sharpen your messaging with step-by-step guides & expert feedback. Ideal for startups that want to stand out in a world filled with marketing conformity.

Fire up a CopyGuide for free.
Ask for help if you get stuck (not free).

START HERE!

Customer Research & Analysis

You can't write kick-ass copy without first doing kick-ass research. This CopyGuide gives you a crash course on surveys, interviews and more.

Research It Up!

Homepage Copy
& Value Props

Follow a step-by-step process for creating a value proposition, which will form the basis of all your messaging. Part 1 of a 2-part CopyGuide.

Value Prop Me!

Landing Page
Copy & Design

The landing page copywriting guide isn't ready just yet! But click the button and enter your email addy and you'll be among the first to know when it's up.

Get On The List!

Hey, do you
hear it too?

It's the constant drone of white-noise marketing. Stuff like business cliches, overused templates and gigantic promises that are emptier than a laundry basket at a nudist colony.

And it's getting worse.

The pandemic sparked a boom in tech startups, which meant more lackluster brands are pumping out generic, say-nothing messaging. Stuff folks just tune out because they've heard it all before.

But the smartest companies are now investing in messaging and copywriting that takes a different approach.

Cut through all the white-noise marketing BS

w/ B2B messaging strategies built on cold, hard data

If you want to grow your biz in today's oversaturated market, not only do you have to stand out like a spitball at a cocktail party...

...you've got to connect with with the folks most likely to adore your product. The ones who'll do more than just buy — they'll tell everyone they know how spectacular it is. Yay brand evangelism!

But this requires understanding the psychology of your specific customers -- their deepest desires, their most dreaded fears.

Because without that insight, you're really just taking a guess on what messages will resonate with them.

And you'll probably end up with generic, BS-filled content that people just ignore.

I created CopyGuide to help scrapy businesses woo their best-fit customers — without having to shell out big bucks for a conversion copywriter or growth marketer.

Give CopyGuide A Shot

It’s FREE! (for now)

Who’s responsible for this?

A copywriter, fractional CMO & B2B messaging strategist named Dustin Walker.

I've been crafting copy for major brands and fiery startups since 2013. But I especially like helping smaller companies beat down big competitors with memorable messaging.

I've also published crime fiction at a professional level and worked as a newspaper journalist for nine years (I even won a shiny award once). So I know a thing or three about storytelling as well.

If you're curious about the work I've done, check out these case studies.

Now for the obligatory logos from clients and publications I've written for: