Copy Guidance Blog

(this article was originally published on the Crazy Egg blog in 2017)There’s a scene in Seinfeld where Kramer dabbles in copywriting.Do you remember it?Jerry’s trying to

Do question headlines work? Should you use 'em in your website copy? That depends. Questions do have the power to suck in an audience — there’s

When you first start exploring copywriting, it's normal to think, "how tough can it really be?"  After all, it's just writing. Or so we thought.  Anyone